Privacy Policy
Effective Date: [9/21/2026]
ALAN FRENKEL AUCTION & REALTY respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit our website, submit a form, contact us, or otherwise interact with our services.
By using our website or providing your information to us, you agree to the practices described in this Privacy Policy.
1. Information We Collect
We may collect information that you voluntarily provide to us, including:
- First and last name
- Mailing address
- Email address
- Telephone or mobile phone number
- Information submitted through website forms
- Information related to your inquiry, request, appointment, purchase, or interaction with us
- Any other information you voluntarily provide
We may also automatically collect certain information when you visit our website, including IP address, browser type, device information, operating system, pages visited, referring website, and other website usage information.
2. How We Use Your Information
We may use the information we collect to:
- Respond to inquiries and requests
- Provide, administer, and improve our services
- Communicate with you regarding your inquiries, appointments, transactions, or requests
- Send requested information and service-related communications
- Send marketing communications when you have provided the appropriate consent
- Send SMS/text messages when you have specifically opted in to receive them
- Process transactions and provide customer support
- Maintain records and comply with applicable legal and regulatory requirements
- Prevent fraud, abuse, or unauthorized activity
- Improve our website, services, and customer experience
3. SMS/Text Messaging Privacy
If you provide your mobile telephone number and separately opt in to receive SMS/text messages from ALAN FRENKEL AUCTION & REALTY, you consent to receive the types of text messages described at the time you provide your consent.
Depending on the consent you provide, messages may include:
- Customer service communications
- Appointment or scheduling reminders
- Service notifications
- Updates related to your inquiry or transaction
- Information you specifically requested
- Promotional messages, special offers, discounts, or other marketing communications
Your consent to receive marketing text messages is not required as a condition of purchasing any goods or services.
Your consent to receive non-marketing/service-related text messages is also separate from your consent to receive marketing messages.
Message frequency may vary. Message and data rates may apply.
You may opt out of SMS/text messages at any time by replying STOP to any message. You may receive a confirmation message after opting out. You may also reply HELP for assistance.
4. Mobile Information and SMS Consent
We take the privacy of your mobile information and SMS consent seriously.
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
SMS/text messaging consent and opt-in information will not be sold, rented, or transferred to third parties for their own marketing or promotional purposes.
We may use service providers and subcontractors to assist us with business operations, customer service, communications, technology, hosting, or messaging services. Such providers may access information only as reasonably necessary to perform services on our behalf and are not authorized to use SMS consent information for their own marketing purposes.
5. How We Obtain SMS Consent
We obtain SMS consent through methods such as website forms, contact forms, appointment forms, surveys, chat widgets, or other methods where you affirmatively choose to receive text messages.
SMS consent must be provided through an affirmative action. We do not consider the mere submission of a telephone number to constitute consent to receive marketing text messages.
SMS consent is not a condition of submitting a form, requesting information, purchasing goods or services, or otherwise interacting with us.
Where applicable, marketing SMS consent and non-marketing/service SMS consent are presented as separate choices.
6. No Sale of Personal Information
We do not sell your personal information.
We do not sell, rent, or trade mobile telephone numbers or SMS/text messaging consent information for marketing or promotional purposes.
As stated above, SMS/text messaging opt-in data and consent will not be shared with third parties except where necessary for permitted support services or as otherwise required or permitted by law.
7. Third-Party Service Providers
We may use third-party service providers to help operate our website and business, including providers of:
- Website hosting
- Customer relationship management
- Appointment scheduling
- Email communications
- SMS/text messaging
- Payment processing
- Analytics
- Customer support
- Information technology and security services
These service providers may have access to information necessary to perform services on our behalf. They are expected to protect the information provided to them and may not use it for purposes unrelated to the services they provide to us, subject to their applicable agreements and policies.
8. Cookies and Tracking Technologies
Our website may use cookies, pixels, analytics tools, and similar technologies to improve website functionality, understand website traffic, remember preferences, and improve our services.
You may be able to control cookies through your browser settings. Disabling certain cookies may affect website functionality.
9. Information Security
We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, disclosure, alteration, or destruction.
However, no website, electronic transmission, or storage system can be guaranteed to be completely secure.
10. Data Retention
We retain personal information for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, maintain business and transaction records, provide requested services, resolve disputes, enforce agreements, and comply with applicable legal obligations.
SMS/text messaging consent records may be retained as necessary to document and administer your messaging preferences and consent.
11. Your Privacy Choices
Depending on applicable law, you may have rights regarding your personal information, including the right to request access to, correction of, or deletion of certain information.
You may also withdraw your consent to receive marketing communications.
For SMS messages, you may opt out at any time by replying STOP to the applicable text message.
For assistance with SMS messaging, reply HELP or contact us using the information below.
12. Children’s Privacy
Our website and services are not directed toward children under the age of 13. We do not knowingly collect personal information from children under 13.
If we become aware that we have collected personal information from a child under 13, we will take reasonable steps to delete that information.
13. Third-Party Websites
Our website may contain links to websites or services operated by third parties. We are not responsible for the privacy practices, content, or security of third-party websites.
We encourage you to review the privacy policies of any third-party websites you visit.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements, or privacy practices.
When we make changes, we will update the “Effective Date” at the top of this Privacy Policy. Your continued use of our website following the posting of changes constitutes acceptance of the updated Privacy Policy to the extent permitted by law.
15. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or our SMS/text messaging program, please contact us:
ALAN FRENKEL AUCTION & REALTY
Alan Frenkel, CAI, AARE, BAS, CES, AMM
Principal Auctioneer/Broker
Licensed Real Estate Broker
FL #AB3436AU1522
412 Raehn Street
Orlando, FL 32806
For SMS assistance, reply HELP to the text message you received or contact us using the information above.
For SMS opt-out, reply STOP to the applicable text message.
Important: The business name, phone number, email address, website, and other identifying information on this Privacy Policy should match the information submitted with your GoHighLevel/A2P Brand Registration.